{"product_id":"framed-motivational-canvas-print-he-who-has-a-why-inspirational-wall-art","title":"He Who Has a Why Framed Canvas – Nietzsche Wall Art","description":"\u003cp\u003eNietzsche put it in one line of Twilight of the Idols: he who has a why to live can bear almost any how. Viktor Frankl carried it into Auschwitz and out again, and made it the spine of the book he wrote afterwards. The \u003cstrong\u003eHe Who Has a Why Framed Canvas\u003c\/strong\u003e sets that sentence out as motivational wall art with none of the usual gloss — the words are given weight, not decoration.\u003c\/p\u003e\n\u003cp\u003eTwo seated philosophers face each other across the composition, drawn in an antiqued illustrative style, with the WHY and the HOW picked out large in warm gold. Laurel motifs and columned edges frame the type against rich black. The matte surface keeps the dark ground even under a downlight, which is where prints like this usually fall apart.\u003c\/p\u003e\n\u003cp\u003eIt earns its place somewhere you pass on purpose rather than by accident — the wall opposite a desk, a hallway on the way out of the house, a training room. The larger square sizes give the type room to be read from a distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHome offices, desks and studies\u003c\/li\u003e\n\u003cli\u003eHallways, landings and entrance walls\u003c\/li\u003e\n\u003cli\u003eGyms, studios and training spaces\u003c\/li\u003e\n\u003cli\u003eReaders of Nietzsche and of Frankl's Man's Search for Meaning\u003c\/li\u003e\n\u003cli\u003eGifts marking a new job, a recovery or a fresh start\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFramed matte canvas print that keeps deep blacks even under direct light\u003c\/li\u003e\n\u003cli\u003eCotton-polyester canvas with a proprietary matte coating\u003c\/li\u003e\n\u003cli\u003eGreenguard Gold certified latex inks, non-toxic and fade-resistant\u003c\/li\u003e\n\u003cli\u003eStretched on a radial pine frame from FSC-certified, sustainably sourced wood\u003c\/li\u003e\n\u003cli\u003eSlim 1.25″ frame depth\u003c\/li\u003e\n\u003cli\u003eEleven square sizes from 6″ × 6″ to 36″ × 36″\u003c\/li\u003e\n\u003cli\u003eFour frame colours: Black, Espresso, White and Natural\u003c\/li\u003e\n\u003cli\u003eSawtooth hanging hardware fitted; arrives ready to hang\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWipe the surface with a dry, soft cloth when you dust the room. A barely damp cloth will lift a mark if one appears — dry it immediately afterwards. Avoid cleaning sprays, solvents and abrasive pads, and keep the canvas clear of damp walls and prolonged direct sunlight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommon Questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho wrote he who has a why can bear almost any how?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFriedrich Nietzsche, in Twilight of the Idols of 1888. It is far better known through Viktor Frankl, who quoted it repeatedly in Man's Search for Meaning as an account of who survived the camps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the idea behind it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat endurance is a question of purpose rather than toughness. Given a reason that genuinely matters to them, people absorb conditions they could not otherwise tolerate; remove the reason and far smaller difficulties become unbearable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the text legible in the smaller sizes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe WHY and HOW read clearly from 12″ upwards. Below that the surrounding lines become close reading rather than wall reading, so choose 16″ or larger if the piece is meant to be taken in from across a room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExplore more\u003c\/strong\u003e: part of \u003ca href=\"\/en-au\/collections\/philosophy-collection\"\u003eThe Philosophy Collection\u003c\/a\u003e. Browse all \u003ca href=\"\/en-au\/collections\/wall-art\"\u003ecanvas wall art\u003c\/a\u003e, or read our guide to \u003ca href=\"\/en-au\/blogs\/news\/how-to-choose-canvas-wall-art\"\u003echoosing canvas wall art for your space\u003c\/a\u003e.\u003c\/p\u003e","brand":"Norvane","offers":[{"title":"6\" x 6\" \/ 1.25\" \/ Black","offer_id":57378203828599,"sku":"21343156101458423244","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"6\" x 6\" \/ 1.25\" \/ Espresso","offer_id":57378203861367,"sku":"31466642090626999888","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"6\" x 6\" \/ 1.25\" \/ White","offer_id":57378203894135,"sku":"18156601961370105235","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"6\" x 6\" \/ 1.25\" \/ Natural","offer_id":57378203926903,"sku":"24942789288397122695","price":57.0,"currency_code":"AUD","in_stock":true},{"title":"8\" x 8\" \/ 1.25\" \/ 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